Зал №19: Mukhtorov Boburmirzo, Jamshid Botirov, Laziz Alimov, Rakhimboyev Begoyim, Atajonov Ilxom

The Role of the Iceberg

We’ve already reviewed a number of the disaster’s causes, but we seem to have missed the main one: the iceberg. Whenever we work with a company or discuss the Titanic story on stage, the iceberg is among the first causes mentioned.

Most of the time when we are asked to work with a company on reinventing their products, processes or the entire business model, we are not there during the good times. By the time we are called, things are already deteriorating — the iceberg has been hit, so to speak. And oh boy is it easy to blame the iceberg!

Sneaky competitors, overbearing regulators, bad weather, bad design, late suppliers, lazy customers, those finance-department knuckleheads: we heard it all. It is so easy to blame it on someone else.

But here is the thing: while you cannot prevent the iceberg from appearing, you can darn well make sure you don’t hit it. The choice is in your hands.