Зал №19: Mukhtorov Boburmirzo, Jamshid Botirov, Laziz Alimov, Rakhimboyev Begoyim, Atajonov Ilxom

Зал №19: Mukhtorov Boburmirzo, Jamshid Botirov, Laziz Alimov, Rakhimboyev Begoyim, Atajonov Ilxom
Titanic Syndrome: Why Businesses “Go black” and How to Protect Our Way Out of Any Business Bankrupcy

The fast-moving up-and-down economy we live in makes keeping our companies afloat increasingly difficult. Just as we handle one crisis, another appears.

Digital, millennials, new regulations, new competition, political turmoil, Artificial Intelligence, Industry 4.0, Blockchain, sharing economy, circular economy, substitute products, you name it — the waves of disruption come crashing faster and faster, fundamentally changing the way we work, profit, and compete.

For nearly 20 years, a lot of scientists have been working in the field of survival and sustainability — researching and developing ways for businesses to stay afloat, no matter what the disruption. To understand the mechanics of survival, it helps to look at the successes and failures of the past.


One of the most illustrative failures of all time: The Titanic. In fact, its story offers eerie parallels between the behavior of the ship’s team and that of teams in today’s at-risk companies.

On a chilly Sunday, April 14, 1912, at 11:49 pm, the Royal Mail Steamer Titanic — en route from Europe to New York City — collided with an iceberg and sank within three hours, leading to the deaths of 1,514 of the 2,224 passengers and crew onboard.

The largest moving man-made object at the time, the Titanic was considered unsinkable by all: experts, media, and the public. The ship was equipped with the most advanced naval technology available, as well as a crew of experienced and respected naval leaders.

So why did it sink (and what can we learn)?