Yeoju technical institute in tashkent department of economy discipline of «advertising»

Network Versus Spot

Purchase Transactions Are Simplified

Commercials Shown on Local Stations

May Be Local or “National Spot” Commercials

Commercials Shown on Local Stations

Purchase Transactions Are Simplified

Affiliated Stations are Linked

Network

Spot & Local

Methods of Buying Time

Sponsorship

• Advertiser assumes responsibility for the production and perhaps content
• Sponsor has control and can capitalize on the prestige associated with a show

Participations

• Participating sponsors share the cost
• May participate regularly or sporadically
• Advertiser isn’t responsible for production
• Participants lack control over content

Spot Announcements

1. May be purchased by daypart or adjacency

Participations

Sponsorship

TV Buying Decisions

Spots Purchased by National Advertisers Are Known As National Spot.

National Versus Local Spot

Reach Is the Primary Consideration but Ease of Purchase Is Important.

Network Versus Spot

Method of Buying Affects Cost, Commitment, and Identification.

Sponsor, Participate, or Spot

Specific Daypart and Weeks

Scheduling Depends on Reach and Frequency Requirements.