Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
2007 Annual International CHRIE Conference & Exposition 
176
 
Table 1
Demographic Characteristics of Respondents 
CVBs Meeting 
Planners 
Characteristics 
Frequency % Frequency % 
Chi-Square 
Gender 
33.27** 
Female 
139 57.0 183 81.7 
Male 
105 43.0 41 18.3 
Age 
16.72** 
21 
to 
30 
20 8.2 28 12.7 
31 
to 
40 
57 23.5 71 32.1 
41 
to 
50 
86 35.4 69 31.2 
51 
to 
60 
60 24.7 44 19.9 
61 
to 
70 
20 8.2 6 2.7 
Over 
71 
0 0.0 3 1.4 
Education
2.18 
High 
school 
4 1.6 4 1.8 
Some 
college 
35 14.3 43 19.1 
Bachelor’s 
degree 
150 61.5 134 59.6 
Master’s 
or 
Ph.D. 
55 22.5 44 19.6 
Communication channels include fax, traditional mail, e-mail, Internet messenger, telephone, and the Web. 
Parallel questions were asked on specific communication channels rather than asking the two groups about general 
communication channels. The results showed that there were different perceptions of communication channel 
usefulness between the two groups (H1 was supported) (see Table 2). More specifically, there were significant 
differences between the two groups for five out of six communication channels. CVBs preferred to use telephone, 
traditional mail, and Websites for communicating with meeting planners, whereas meeting planners favored e-mail 
and fax communications. Meeting planners had higher preferences for new channels (e-mail and the Web) over 
traditional ones (traditional mail and fax).