Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc


Annual International CHRIE Conference & Exposition



Download 5,44 Mb.
Pdf ko'rish
bet182/1118
Sana31.01.2022
Hajmi5,44 Mb.
#419446
1   ...   178   179   180   181   182   183   184   185   ...   1118
Bog'liq
CONSUMERS ENVIRONMENTAL CONCERN IN THE L

 
2007 Annual International CHRIE Conference & Exposition 
69
different perspectives, and sometimes it is described as marketing forms such as; quality management, database 
marketing, customer partnering, service marketing, customer retention, customer loyalty and customer share (Rich, 
2000). According to the recent literature, the lodging industry in the U.S.A. uses CRM for the following benefits: to 
gain new customers for the organization; to make the best from the existing customers; and to retain the customers 
for a longer life cycle (Piccoli, O’Connor, Capaccioli and Alvarez, 2003). CRM differs from traditional marketing 
because traditional marketing has a short-term transaction approach while CRM has a long-term relationship with 
the customers. Despite its limitations, CRM is still a new and a very hot topic in today’s competitive business world 
and the indication is that it will become a much necessary course of action for the future of the lodging industry in 
U.S.A. (Adams, 2001). 
There is a four-step process which is the core of CRM. In the first step, companies should 
identify 
their 
customers; second, they should 
differentiate
their customers in terms of both their needs and their value to them; 
third, they should 
interact
with their customers to improve cost efficiency and the effectiveness of their interaction; 
in the fourth and final step, they must 
customize 
products and services for their customers (Harvard Management 
update, 2000). 

Download 5,44 Mb.

Do'stlaringiz bilan baham:
1   ...   178   179   180   181   182   183   184   185   ...   1118




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish