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mashups

 created.

(vii)  Use of rich media or creation of rich Internet applications (RIA) which provide for a more 

immersive, interactive experience. These may be integrated into web browsers or may be 

separate applications like that downloaded for Second Life (

www.secondlife.com

).

(viii) Rapid application development using interactive technology approaches known as 

‘Ajax’ (Asynchronous JavaScript and XML). The  best-  known Ajax implementation is 

Google Maps which is responsive since it does not require refreshes to display maps.

Figure 1.10 summarises the evolution of digital and  web-  related technologies. Note that the 

terms Web 2.0, 3.0 and 4.0 are not terms commonly used today, yet it’s useful to understand 

the principles of Web 2.0 in particular since they are important to creating interactive, inte-

grated desktop and mobile experiences (as explained in Chapter 11). Many sites still don’t 

have these characteristics.