A01 chaf6542 06 se fm indd


Self‑  assessment  questions



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[Chaffey, Dave] Digital business and E-commerce 2nd book

 Self‑  assessment  questions

Summarise how the activities involved with implementation and maintenance relate 

to analysis and design activities in previous chapters.

What are the risks of launching a new e-commerce site if implementation is not 

conducted effectively?

Distinguish between static and dynamic content and methods of achieving them.



What are the objectives of testing? How do these relate to an e-commerce site?



Summarise the advantages and disadvantages of the different changeover 

methods.

What are the issues for managers of content management?



What are the main elements of an e-commerce site measurement plan?



What are the elements of a budget for an e-commerce site enhancement?



Essay and discussion questions

Write a report to a manager recommending particular techniques that should or 

should not be implemented on an e-commerce site. Examples may include frames, 

Flash or Shockwave  plug-  ins, JavaScript, Java and active server pages.



Develop a plan for measuring the marketing effectiveness of an e-commerce site.



Discuss the balance of using a website and traditional methods for marketing 

research.

Choose an example of a simple brochureware website. Develop an implementa-

tion plan for this site, recommending development techniques that will be used to 

enhance the site.

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