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Other information

Logitech knows the value of strategic communication and content and now we’re 

expanding our team to make the most of it. The global marketing team needs an 

expert who is ready to add his or her brain, talent and creativity to the cause of mak-

ing our content work smarter, harder and around the globe. This is an opportunity for 

an IA/content strategy professional to put both strategy and executional excellence 

into practice every day and make an immediate and visible impact on the efficacy of a 

global organisation.

This role reports directly into the Global Director of Writing and Brand Architecture, 

with a direct and ongoing relationship with the Director of Global Web Marketing.

Source: Job description, Information Architect/ Content Strategist for Logitech, posted 29 September 2010: 

http://jobs.mashable.com/a/jbb/job-details/379895.

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Part 3  Implementation

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Essential. Deliver information that your best prospects need if they are to succeed at work 

or in life.

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Strategic. Your content marketing efforts must be an integral part of your overall business 

strategy.

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Targeted. You must target your content precisely so that it’s truly relevant to your buyers. 

Different forms of content will need to be delivered through different social platforms.