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  Managing a content marketing strategy 

 We  saw  in   Chapter   8     how  developing  a   

content marketing strategy

  to support inbound 

marketing through sharing in social media is a key technique of modern marketing. This is 

a continuous activity that needs to be managed efficiently using a defined process, responsi-

bilities  and  tools.   

  Deployment  plan 

  A  schedule  which 

defines all the tasks 

that need to occur in 

order for changeover to 

occur successfully. This 

includes putting in place 

all the infrastructure such 

as cabling and hardware.   

  Systems  integrator 

  A company that organises 

the procurement and 

installation of hardware 

and software needed for 

implementation.   

  Content management and maintenance