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Part 3: Implementation (Chapters 10–12)



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[Chaffey, Dave] Digital business and E-commerce 2nd book

Part 3: Implementation (Chapters 10–12)

Management of digital business implementation is described in Part 3 of the book in which 

we examine practical management issues involved with creating and maintaining digital 

business solutions.

● 

Chapter 10: Change management. How to manage the organisational, human and tech-

nology changes required in the move to digital business.

● 

Chapter 11: Analysis and design. We discuss the main issues of analysis and design 

raised by e-commerce systems that need to be discussed by managers and solutions 

providers.

● 


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