With answer key for advanced

The media
2
Rewrite the sentences using the words given in bold. Write the sentences with the words in two 
positions if possible.
1. The newspaper’s market share stood at 35% in the first half of the year. APPARENTLY
 .
 .
2. I was sceptical, but I think it’s what the readership needed. TO BEGIN WITH
 .
 .
3. The advent of the internet hit the greeting card industry hard. BY ALL ACCOUNTS
 .
 .
4. She will pursue a career in publishing. PROBABLY
 .
 .
5. Do you think that targeted direct mail really persuades us to purchase products? WHEN IT 
COMES DOWN TO IT
 .
 .
6. Future issues of the magazine will be printed on recycled paper. NEEDLESS TO SAY
 .
 .

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ADVANCED READING AND USE OF ENGLISH  | PART 4 | 2
© Cambridge University Press and UCLES 2018
Exam task
3
For questions 1–6, complete the second sentence
so that it has a similar meaning to the first sentence, 
using the word given. Do not change the word given. 
You must use between three and six words, including 
the word given. Here is an example (0).
Example: 
0 The press officer worked secretly on the campaign.
SCENES
The press officer 
worked behind the scenes on
the campaign.
1. John reads what’s happening in the world on his commute to work.
DATE
John 
the news on his commute to work.
2. Without that promotional campaign, sales would never have been so high.