Wiley & sas business Series

   High-Context Culture  
  A grouping of individuals with a tendency to rely on cultural norms 
and implicit communication when communicating. Cultural history and 
understanding is often extremely important. 
   HiPPO  
  The Highest Paid Person ’s Opinion. 
   Ideation  
  The process of generating and communicating ideas. It includes the inno-
vation process and should eventually lead to commercialization. 
   Impute  
  The process of estimating likely values for missing data taking into account 
the statistical characteristics of the broader population, often simultane-
ously trying to minimize the bias introduced through estimation.