Wiley & sas business Series

Library of Congress Cataloging-in-Publication Data:
Stubbs, Evan.
    Big data, big innovation : enabling competitive differentiation through business 
  analytics / Evan Stubbs.
      pages  cm. — (Wiley & SAS business series)
  ISBN 978-1-118-72464-4 (hardback) — ISBN 978-1-118-92553-9 (epdf) — 
  ISBN 978-1-118-92552-2 (epub) — ISBN 978-1-118-91498-4 (obook)
  1. 
Business 
planning. 2. 
Strategic 
planning. 3. 
Big 
data.
  4.  Decision making—Statistical methods.  5.  Industrial management—
 Statistical 
methods. I. 
Title.
 HD30.28.S784 2014
 658.4'013—dc23
 2014007690
Printed in the United States of America
10   9   8   7   6   5   4   3   2   1

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vii
Contents
Preface  xi
Acknowledgments  xvii