Wiley & sas business Series



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Big Data, Big Innovation full

   Information Asymmetries  
  A situation where one individual has an information advantage over 
another. It is typically a source of market failure and leads to pricing 
ineffi ciencies. 


G L O S S A R Y


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   Innovation  
  The application of novel ideas to improve things that already exist. 
Sometimes, this different approach may be evolutionary. At other times, it 
may involve high amounts of disruption and be revolutionary. 
   Intangible Value  
  The immeasurable worth of an asset of outcome to an organization. 
Common examples include job satisfaction and the ability to make better 
decisions. 
   Invention  
  The original creation of a new thing based on a novel idea. 
   Join  
   Key Performance Indicator (KPI)A measure by which job performance is 
assessed. Often, bonuses or other rewards mechanisms are tied to these. 
See  Merge 

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