Wiley & sas business Series


ONE       May You Live in



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Big Data, Big Innovation full

 ONE
      May You Live in 
Interesting Times 
      T
he Chinese have an idiom. Loosely translated, it says that it 
’s 
better to be a dog in a peaceful time than a man in a chaotic time. 
There ’s also a related curse, also often attributed to the Chinese: 
“May you live in interesting times.” 
 This, in a snapshot, is our world. Our time is one where drones 
can assassinate someone half-way around the globe, controlled by 
people on a TV screen from the safety of their own suburb. This is a 
time where a tiny failed bank in Greece can potentially bring the entire 
global fi nancial system to a screeching halt, bankrupting nations. It is 
a time where one can carry the entire Library of Congress on a chip 
smaller than one ’s fi ngernail and still have storage to spare. And it is 
a time where cars drive themselves, glasses contain computers, and 
3D printers can create duplicates of themselves. 
 We live in interesting times. And, interesting times call for interesting 
leaders.   
Big Data, Big Innovation: Enabling Competitive Differentiation 
through Business Analytics by Evan Stubbs
Copyright © 2014 by SAS Institute Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.


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