Web analytics

Contents

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  1Basic steps of the web analytics process
  
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    1.1Web analytics technologies
    
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    1.2Web analytics data sources
    
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    1.3Web server log file analysis
    
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    1.4Page tagging
    
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    1.5Logfile analysis vs page tagging
    
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      1.5.1Advantages of logfile analysis
      
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      1.5.2Advantages of page tagging
      
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      1.5.3Economic factors
      
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    1.6Hybrid methods
    
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    1.7Geolocation of visitors
    
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    1.8Click analytics
    
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    1.9Customer lifecycle analytics
    
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    1.10Other methods
    
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  2On-site web analytics - definitions
  
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  3Off-site web analytics
  
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  4Common sources of confusion in web analytics
  
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    4.1The hotel problem
    
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  5Web analytics methods
  
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    5.1Problems with cookies
    
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  6Secure analytics (metering) methods
  
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  7See also
  
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  8References
  
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  9Bibliography