Web analytics



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Muhammad Al Xorazmiy nomidagi TATU

Qarshi filiali AX 11-19 tabasi Hasanov

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Web analytics


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Part of a series on

Internet marketing

  • Search engine optimization

  • Local search engine optimisation

  • Social media marketing

  • Email marketing

  • Referral marketing

  • Content marketing

  • Native advertising

Search engine marketing

  • Pay-per-click

  • Cost per impression

  • Search analytics

  • Web analytics

Display advertising

  • Ad blocking

  • Contextual advertising

  • Behavioral targeting

Affiliate marketing

Mobile advertising

  • v

  • t

  • e

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.[1] However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.



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