Uzbekistan state world languages university d. U. Ashurova m. R. Galieva

5.3. Cultural Specifics of Imagery
Imagery is acknowledged to be one of the essential properties of any language. I.R. Galperin defines imagery as “a use of language media which will create a sensory perception of an abstract notion by arousing certain association (sometimes very remote) between the general and particular, the abstract and the the concrete, the conventional and factual” (Galperin, 1977, p. 264). In other words, imagery is a “double vision” of the objects and phenomena described in the text, an analogy between the world of reality and that of the author’s creative imaginations.

From the cognitive perspective, imagery is a conceptual blending of two mental domains – the source and the target domains, which are bound together on the principle of analogy and similarity. The target domain is the domain being described, the source domain is the domain in terms of which the target is described. It is a target domain that usually contains abstract, general, mostly culture specific notions. this can be illustrated by the following quotations:

Love is a sickness, full of woe (T. Daniel);

Friendship is the vine of life (E. Young);

Beauty is a form of Genius… like sunlight, or spring-time or the reflection in dark waters of that silver shell we call the moon (O.Wilde);

A man can have but one life and one death,

One heaven, one hell (R. Browning);

Hope is a breakfast, but it is a bad supper (F. Bacon).

From the stylistic point of view, imagery is created by various stylistic devices: metaphor, metonymy, simile, periphrasis, euphemism, antonomasia, symbol. Besides, imagery can be expressed by derivatives, compound words and phraseological units.

Imagery tend to express cultural values of different types:

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  Vital: Life is a disease, and the only differences between one man and another is the stage of the disease at which he lives (B. Shaw); Life is like riding a bicycle. To keep your balance, you must keep moving (A. Einstein);
  

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  Social: Evil comes at leisure like the disease. Good comes in a hurry like the doctor (G. K. Chesterton); Good is a product of the ethical and spiritual artistry of individuals; it cannot be mass-produced (A. Huxley); Evil enters like a needle and spreads like an oak tree (Proverb);
  
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