Uzbekistan state world languages university d. U. Ashurova m. R. Galieva

Cultural connotation – the perception and interpretation of the denotative or image motivated meanings in terms and categories of culture.

Cultural model – representation of cultural knowledge organized and structured in terms of propositional and image-schemas.

Cultural values – the commonly held system of standards of what is acceptable or unacceptable, important or unimportant, right or wrong etc., in a society. It penetrates all spheres of human life describing objective characteristics of reality interlaced with national views and personal appraisals. Cultural values are subdivided into the following types: vital, moral, social, political, religious, aesthetic.