Urganch davlat universiteti I. S. Abdullayev

-m odule. SA L E S P O L IC Y .................................................................................................... 230

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• 12-m odule. C O M M U N IC A T IO N P O L IC Y ..........................................................................251
• 12.3. Methods o f influencing custom ers........................................................................ 264
• 13.1. The essence o f interactive marketing................................................................... 270
• 13.4. E-Marketing................................................................................................................ 277
• ABDULLAYEVILYOS SULTANOVICH MARKETING Darslik T o s h k e n t — «Инновацион ривожланиш нашриёт-матбаа уйи», 2020.

11-m odule. SA L E S P O L IC Y .................................................................................................... 230 11.1. Trade theory and its developm ent......................................................................... 230 11.2. Factors shaping retail and wholesale trade, intermediary selection and   sales network...............................................................................................................233 11.3. Planning activities to accelerate the sale o f merchandising g o o d s    241 11.4. Sales policy and trends in its development....................................................... 245 12-m odule. C O M M U N IC A T IO N P O L IC Y ..........................................................................251 12.1. The role o f communication in creating demand and stimulating sales  251 12.2. Socio-econom ic significance and essence o f sales and advertising  259 12.3. Methods o f influencing custom ers........................................................................ 264 12.4. Marketing communications com plex................................................................... 266 13-m odule. IN T E R A C T IV E M A R K E T IN G ........................................................................ 270 13.1. The essence o f interactive marketing................................................................... 270 13.2. Interactive marketing: advantages and disadvantages..................................... 273 13.3. How to organize interactive marketing................................................................275 13.4. E-Marketing................................................................................................................ 277 TESTS........................................................................................................................ 288 REFER EN C ES....................................................................................................... 316 323 ABDULLAYEVILYOS SULTANOVICH MARKETING Darslik T o s h k e n t  — «Инновацион ривожланиш нашриёт-матбаа уйи», 2020. Download 7,58 Mb. Do'stlaringiz bilan baham: