Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com

THE IDEA ENTREPRENEUR
Proficiency: Belief, Meaning, CENTS Productocracy, Discipline Deficiency:
Execution

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OUTCOME
Entrepreneurs lacking execution are idea guys.
These are the cooks who try competing with the chefs.
It’s someone who has great ideas but rarely does anything about them.
Instead, someone else makes the fortune executing the same ideas.
For the idea guy, great ideas come and go daily, but the willingness to act,
assess, and adjust does not. As a result, idea guys are often found on forums,
offering up their great ideas for millions in equity, just so long as you do the dirty
work while funding it as well.
In rarer instances, an idea guy will attempt execution and be outclassed by
competitors that aren’t as executionally challenged. Or worse, they copy their
competitors for the sake of copying, offering nothing unique or different. While
they might have a fantastic product (or idea) that people need, few people know
about it. And fewer buy.
Because they lack the necessary business skills, whether it’s marketing,
management, or operations, their business leaves a fortune on the table while
more adapted players move in and take market share.
Typically
, idea guys are committed to the idea of wealth, but not committed to
its realistic execution.
While they have a strong meaning-and-purpose, it is
improperly focused, usually targeted toward idea-hopping, silver-bullets, and
shortcuts. As a result, their strong meaning-and-purpose is channeled into
endless action-faking; soliciting billionaires for mentorship, reading books, and
buying expensive guru courses. Instead of blaming their execution, they blame
their ideas—“It isn’t ‘disruptive’ enough” or “Damn, someone else is already
doing it.”
Because idea entrepreneurs lack execution, they’re often the “give me all the
steps” type, seeking secrets and lists to tell them exactly what, how, and where to
execute.
In the end, idea entrepreneurs don’t have a problem entering the motivation
cycle, they have a problem getting traction and connecting the value loop, the
ultimate source of a continuation move.
THE GAMBLIN’ ROCK STAR FALLEN FROM GRACE

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Proficiency: Belief, Meaning, CENTS Productocracy, Execution Deficiency:
Discipline

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OUTCOME
You are a master business executioner and made a pile of money.
Unfortunately, as “gamblin’ rock star fallen from grace,” you are a poor
decision-maker when it comes to your personal life, engaging in reckless
behavior: screwing anything with a pulse, indulgent spending, sordid associates,
drug abuse, or even your choice in a marriage partner.
Because of consequence inequity, your success walks the tightrope.
Some “rock stars” (like my acquaintance with the Lambos) push ethical or
moral boundaries.
Others gamble with life itself.
Well known “falls from grace” usually occur in the entertainment industry.
Amy Winehouse, Kurt Cobain, and Heath Ledger are a few who come to
mind.
In the business world, Felix Dennis, the flamboyant British entrepreneur who
died young at 67, might be considered a rock star fall from grace. In his writings,
he made it no secret he led a wild life consisting of multiple mistresses and illicit
drug abuse. While we don’t really know if his behavior correlated to his early
death (he died of throat cancer) we do know that Felix lived YOLO—discipline
was not his priority.
Whenever famous persons endure a “fall from grace,” such tragedies are
underwritten by disciplinary failures resulting in bankruptcy, a day of reckoning,
or worse, an early death.
Do any of these entrepreneurial classifications currently describe your business
modality?

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CHAPTER 48
YOUR LAST BUSINESS EVER
(IF YOU WANT)
Riches are chiefly good because they give us time.