Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship pdfdrive com

THE WANDERER
Proficiency: Belief, CENTS Productocracy, Execution, Discipline Deficiency:
Meaning

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OUTCOME
An 
UNSCRIPTED
process void of meaning is deprived of initiative,
motivation, and persistence. As a result, the entrepreneur fails the motivation
cycle, gives up too early and fails to finish, namely because execution cycle was
not exhausted. With an absent meaning, the entrepreneur might possess the
knowledge, tools, and wherewithal to execute, but he doesn’t sufficiently “beat
the piñata” until it breaks. Obstacles bar progress. Difficulty goes unconquered.
As a result, you get bored, distracted, or discouraged too easily, usually returning
to a job or moving on to the next big idea, which again, is cursorily poked. A
missing meaning quits shoveling three feet from gold.
THE “PAY THE BILLS” ENTREPRENEUR
Proficiency: Belief, Meaning, Execution, Discipline Deficiency: A CENTS
Productocracy

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OUTCOME
The entrepreneur running an unqualified CENTS business struggles to create
extraordinary wealth or freedom. While this entrepreneur might earn profit, net-
worth acceleration and freedom expansion never happen. Because your business
lacks the essential CENTS components, positive results are either short-lived or
not very profitable. A golden goose isn’t golden if you’re married to it, if
everyone has it, if the eggs aren’t in demand, or if the goose is leased. The most
common outcome here runs quite the gambit, but all of them are underscored by
one theme: a lack of growth and profitability, ending in survival over thriving.
Your business might pay the bills, but it isn’t going to buy your freedom.

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