Unleashing the Ideavirus

SECTION 2: How To Unleash An Ideavirus .............................................................................39
While It May Appear Accidental, It’s Possible To Dramatically Increase The Chances Your Ideavirus Will
Catch On And Spread. .................................................................................................................... 40
The Heart Of The Ideavirus: Sneezers ..............................................................................................41
Sneezers Are So Important, We Need To Subdivide Them.................................................................. 42
The Art Of The Promiscuous ........................................................................................................... 47
It’s More Than Just Word Of Mouth ..................................................................................................51
An Ideavirus Adores A Vacuum ....................................................................................................... 52

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Unleashing the Ideavirus
8
 www.ideavirus.com
Once It Does Spread, An Ideavirus Follows A Lifecycle. Ignore The Lifecycle And The Ideavirus Dies Out.
Feed It Properly And You Can Ride It For A Long Time...................................................................... 54
Viral Marketing Is An Ideavirus, But Not All Ideaviruses Are Viral Marketing ...................................... 55
What Does It Take To Build And Spread An Ideavirus? ...................................................................... 57
There Are Three Key Levers That Determine How Your Ideavirus Will Spread:.................................... 60
Ten Questions Ideavirus Marketers Want Answered ......................................................................... 64
Five Ways To Unleash An Ideavirus ................................................................................................. 65