University of Westminster

WESTMINSTER INTERNATIONAL UNIVERSITY IN TASHKENT

COURSEWORK SUBMISSION FORM

STUDENT USE		STAFF USE
Module Name	Business in the modern world	First Marker’s (acts as signature)
Module Code	3BUSS003C	Second Marker’s (acts as signature)
Lecturer Name	Nigora Saidmuradova	Agreed Mark
UoW Student IDs		For Registrar’s office use only (hard copy submission)
WIUT Student IDs	00013662
Deadline date	12th April,2021
Assignment Type	Individual
Word Count	1255

SUBMISSION INSTRUCTIONS


COURSEWORKS must be submitted in both HARD COPY (to the Registrar’s Office) and ELECTRONIC unless instructed otherwise.
For hardcopy submission instructions refer to: http://intranet.wiut.uz/Shared%20Documents/Forms/AllItems.aspx - Coursework hard copy submission instructions.doc
For online submission instructions refer to: http://intranet.wiut.uz/Shared%20Documents/Forms/AllItems.aspx - Coursework online submission instructions.doc

MARKERS FEEDBACK (Continued on the next page)

Table of Contents 1 Introduction LC Waikiki history LC Waikiki foreign branches 2 Issues Decline in the market of Turkish apparel Unemployment in Turkish Clothing industry 4 Solutions Solution of LC Waikiki for Unemployment How can LC Waikiki survive during the pandemic? Reference list

Introduction.
Although LC Waikiki is known as a Turkish brand, its origin is in France. Georges Amouyal who was a
designer and his partner are the founders of this brand. LC Waikiki means Waikiki is a popular beach name and LC: Les Copains means friends in French. Later, in 1997, Georges Amouyal retained a small 7% share and bought the rest from Tema Tekstil, belonging to Taha Group, and changed its name to LC Waikiki Retailing Service. The brand was born in France but reached its current level in Istanbul. LC Waikiki, which started opening its stores in 2000, has become a prominent retail brand throughout Turkey. In the same year, the XSIDE brand was created for teenagers over 15 years old. In 2009, LC Waikiki opened its first branch in Romania. Nowadays, every 5 days, LC Waikiki opens its new store somewhere in the world. By 2011, the theme group changed the company name back to LC Waikiki Retailing Services Pre Ltd and became the leader of the Turkish-ready-to-wear section. Over the years, she won another award from Most Loved Fashion and Retail Company in 2013. LC Waikiki announced the opening of its 100th overseas store in Mostar in 2014 and announced that in 2023 it will be touring the Most Successful ready-made clothing brand trio across Europe. Two major changes took place in 2016-and 2017. In 2016, LC Waikiki launched a new category of its own, which was Home Textile products, and launched under the name LCW Home. In 2017, LC Waikiki started introducing fewer stores in 2 countries, namely Indonesia and Kenya. It said the company would expand to Sub-Saharan Africa and Southeast Asia. LC Waikiki won 3 awards with the LCW Sense by the world’s independent award organization Mercury Excellence Awards, the first program programmed for visually impaired people in the world. Turkey’s national ambassador, LC Waikiki, has opened 1,000 stores in the Ukrainian capital, Kyiv, as part of a worldwide mission under the slogan “Everyone has the right to dress well”. It is provided more information about the branches’ history because these branches helped most during the pandemic.