University of Westminster


Cross-promotional merchandise



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Retailing Business CW1

Cross-promotional merchandise
Product grouping in the supermarket will divide items into distinct categories or departments, and this is exactly what grouping will accomplish with products in a supermarket that are complementary to one another. (Drèze and Hoch, 1998). As an illustration: Carbonated beverages will be sold next to the section where various snacks are offered - chips, nuts, and so on - and will be displayed on the same showcase as the snacks.
When shopping in the kid’s area, the top shelf is loaded with infant sunscreens from different manufacturers, while the shelf just below it is stocked with swim diapers. Customers who purchase swim diapers are more likely to require sunscreen (and vice versa).
Visual merchandising
Visual merchandising is an important part of any retail strategy. This is referred to as "store language," which refers to how merchants interact with their customers through visual imagery and product display. Visual merchandising encompasses everything that contributes to the creation of a one-of-a-kind client experience. Shopper behavior is influenced by the store layout, which includes a well-lit lobby, strategically positioned furniture, lighting, and display cases, all of which contribute to making the shopper's trip efficient, distinctive, and memorable. (Mandal, Soomro and Hussain, 2014)
Visual merchandising is the process of integrating a retail store's whole surroundings. It is a strategic feature of retail management that distinguishes the retailer from its competitors in the marketplace. How a merchant impacts the use of visual merchandising components to attract customers is mostly determined by the sort of product that is available for purchase.
Accordingly, the visual merchandising components that function for their idea are created in such a manner that they take into consideration the flow of consumers to assist the buyer down the "path to purchase." In the supermarket, it is examined visual merchandising from the customer's point of view to determine its effectiveness.
Programs

Shoppers who use wheelchairs, crutches, or other mobility aids, shoppers who have low manual dexterity, and shoppers who are blind or visually handicapped often have some difficulty navigating grocery shops and other retail establishments. People with wheelchairs, for example, are frequently unable to travel aisles when merchandise or displays are put in them. The supermarket will employ the following strategies to address these issues.


It will be more convenient for shoppers with musculoskeletal disorders to shop if the supermarket places light items on higher shelves and heavier items on lower shelves, and if they use a device to reach tall items. This will benefit both shoppers with musculoskeletal disorders and shoppers with physical disabilities. Sellers who do not provide aid in getting items are considered unethical.
Some persons with impairments are unable to utilize shopping carts and must instead rely on hand baskets to carry their purchases. They may need to return to the checkout numerous times to finish the transaction. People who are unable to use shopping trolleys will be able to temporarily store their purchases in designated areas of the supermarket.
Consumers who use wheelchairs should be able to easily reach grocery bag dispensers and numbered dispensers in supermarkets, which should be situated within easy reach of these customers. In addition, accessible checkout aisles with signs will also be accessible to people with disabilities.
According UNDP, Uzbekistan, within the framework of the National Development Plan, Uzbekistan develops and implements programs in the areas of medical/social rehabilitation, disability prevention, employment, occupational rehabilitation, and education and training. (UNDP, 2012)
It is necessary to compile a list of occupations that are performed in hazardous and/or demanding conditions in order to ensure worker safety. In addition to working less hours and earning more money faster, such employees also receive nutritional supplies and can retire earlier than other employees do. Additional industrial injury prevention measures, such as workplace security, improved sanitary and hygienic conditions to enhance the work environment, and employee health care are taken into consideration by many businesses. (Gladnet, 2002)
The supermarket implements an approach and procedure that is common in the United Kingdom in order to give employment opportunities for people with impairments. The program is called “Transforming lives through sustainable employment”. (Reploy, 2019).
As part of this initiative, the supermarket offers to recruit people with disabilities for outsourced work opportunities. Employers might waive the need for employees with disabilities to go to the office since their work duties do not entail physical labor, but rather include creative thinking and work in digital or information technology fields.
Furthermore, their work schedule will be flexible, meaning that the job will not be limited to a certain mode, but will encompass a greater volume of work in the fields of information technology and digital technology. Employees will no longer be restricted to work and projects within a single company as a result of this.
Moreover, when meetings with workers occur to discuss the internal affairs of the supermarket, physically disabled people can attend the meeting remotely, which was typical practice around the world during the pandemic.

Reference list


Beekman, E. (2022). Designing an automated, efficient, flexible, scalable, and future-proof return hall in an automated retail distribution center: A conceptual design for a return hall at Hoogvliet Supermarkets. repository.tudelft.nl. Available from https://repository.tudelft.nl/islandora/object/uuid:cb81681a-4c32-4c49-8d2c-37e9ebcec32a [Accessed 13 April 2022].
Cui, G. and Wang, Y. (2010). Consumers’ SKU choices in an online supermarket: a latent class approach. Journal of Marketing Management, 26 (5-6), 495–514. Available from https://doi.org/10.1080/02672570903534704 [Accessed 13 April 2022].
Drèze, X. and Hoch, S.J. (1998). Exploiting the installed base using cross-merchandising and category destination programs. International Journal of Research in Marketing, 15 (5), 459–471. Available from https://doi.org/10.1016/s0167-8116(98)00017-2 [Accessed 13 April 2022].
Eroglu, S.A., Machleit, K. and Barr, T.F. (2005). Perceived retail crowding and shopping satisfaction: the role of shopping values. Journal of Business Research, 58 (8), 1146–1153. Available from https://doi.org/10.1016/j.jbusres.2004.01.005 [Accessed 13 April 2022].
Fox, E.J. and Sethuraman, R. (2009). Retail Competition. Retailing in the 21st Century, 239–254. Available from https://doi.org/10.1007/978-3-540-72003-4_15 [Accessed 13 April 2022].
Gladnet. (2002). Country Profile on Disability: Republic of Uzbekistan Japan International Cooperation Agency.
Guo, Y. and Peeta, S. (2020). Impacts of personalized accessibility information on residential location choice and travel behavior. Travel Behaviour and Society, 19, 99–111. Available from https://doi.org/10.1016/j.tbs.2019.12.007 [Accessed 13 April 2022].
Kollat, D.T. and Willett, R.P. (1969). Is Impulse Purchasing Really a Useful Concept for Marketing Decisions? Journal of Marketing, 33 (1), 79–83. Available from https://doi.org/10.1177/002224296903300113 [Accessed 13 April 2022].
Labrecque, L. and Milne, G. (2011). Exciting red and competent blue: The importance of color in marketing | Request PDF. ResearchGate. Available from https://www.researchgate.net/publication/251277565_Exciting_red_and_competent_blue_The_importance_of_color_in_marketing [Accessed 13 April 2022].
Mandal, P., Soomro, Y. and Hussain, J. (2014). Impact of visual merchandising on consumer store choice decisions in south Indian supermarkets Related papers EFFECT OF VISUAL MERCHANDISING ELEMENT S OF RETAIL ST ORE ON CONSUMER AT T ENT ION T he Impact of Visual Merchandising on Consumer Impulse Buying Behaviour.
Méndez, J.L., Oubiña, J. and Rubio, N. (2008). Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market. Journal of Retailing and Consumer Services, 15 (3), 144–155. Available from https://doi.org/10.1016/j.jretconser.2007.11.003.
Nakaseko, M. (1985). Localized Fatigue and Cash Register Operating Postures of Check-out Jobs in Supermarkets. 関西医科大学雑誌, 37 (Supplement), S14–S35. Available from https://doi.org/10.5361/jkmu1956.37.Supplement_S14 [Accessed 13 April 2022].
Page, B., Trinh, G. and Bogomolova, S. (2019). Comparing two supermarket layouts: The effect of a middle aisle on basket size, spend, trip duration and endcap use. Journal of Retailing and Consumer Services, 47, 49–56. Available from https://doi.org/10.1016/j.jretconser.2018.11.001 [Accessed 13 April 2022].
Reploy. (2019). Remploy - Putting ability first. Remploy.co.uk. Available from https://www.remploy.co.uk/ [Accessed 13 April 2022].
UNDP. (2012). POLICY BRIEF CONTENT.
Ying, F. et al. (2019). Customer mobility and congestion in supermarkets. Physical Review E, 100 (6). Available from https://doi.org/10.1103/physreve.100.062304 [Accessed 13 April 2022].


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