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In a world where we are bombarded by stimuli, we often seek the easiest and most fluent way of acquiring and learning information. Reading can be a slow and time-consuming activity. It takes a lot longer to read a long sentence than to analyse a visual scene.
At school we are expected to scour our textbooks and memorise sentences word-for-word. This isn’t always the best tactic. Many of us are visual learners, who memorise content more effectively if it happens to be image-based.
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