Topic: Why we buy
Read an article about buying nowadays and write a summary to the article
Tr will give several articles to choose about marketing, shopping etc. Student chooses one of them and writes a summary. Below given 5 articles to choose. Summary of 250 words. The format is individual and pair work possible.
Before writing a summary watch the video which will teach you to summarize as story using the 5 fingers, in 5 words or less, in less than 5 minutes method.
https://www.youtube.com/watch?v=V-ki6TP4EYs
1. Major Sales: Who Really Does the Buying? by Thomas V. Bonoma
https://hbr.org/2006/07/major-sales-who-really-does-the-buying
2. Are You Ready to Buy a House?
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