Unit 5 Selling benefits Progress Test

Task 2
10 points
Complete the text by putting the adjectives in brackets into the correct form. This may be the base form (small), the comparative form (smaller) or the superlative form (the smallest).


One of (11) ___________________ (simple) forms of advertising is ‘word-of-mouth’ promotion. If a product is really (12) ___________________ (good) then people naturally want to talk about it, and to tell others that this product is
(13) _________________ (good) or (14) ____________________ (tasty) or
(15) ___________________ (cheap) than anything else similar on the market.


This kind of ‘word-of-mouth’ recommendation by a (16) ___________________ (trusted) and (17) ___________________ (respected) friend is
(18) ___________________ (believable) than the same recommendation heard on a TV or radio commercial. It is quite probably (19) ___________________ (old) and
(20) __________________ (powerful) form of advertising that exists.


Part 2 Writing
Task 1
Write an email based on the following brief. Write about 30-40 words.
You are the manager of a car salesroom. Sales have dropped slightly over recent months, and you feel that your salespeople could be working more effectively. You are concerned that some of your salespeople don’t say enough to the customers about the products and that others talk too much.

Write an email to the sales staff

• 
  reminding them about talking to the customers
  
• 
  reminding them about listening to the customers
  
• 
  promising a pay rise if sales increase.
  

To: All sales staff
Cc:
Subject: Recent sales