Unit 1 Corporate Culture Progress Test

Task 2


Write an email based on the following brief. Write about 30-40 words.

You are the manager of a car salesroom. Sales have dropped slightly over recent months, and you feel that your salespeople could be working more effectively. You are concerned that some of your salespeople don’t say enough to the customers about the products and that others talk too much.

Write an email to the sales staff

• 
  reminding them about talking to the customers
  
• 
  reminding them about listening to the customers
  
• 
  promising a pay rise if sales increase.
  

To: All sales staff
Cc:
Subject: Recent sales

Part 3 Listening


Task 1 / Recording 2.1


Listen to Tony Barkston, a college lecturer, giving a lecture to first year business students on advertising. For each question 1-8, fill in the missing information with a word or year.


Lecture notes: Advertising and USPs

Are adverts a (1) ……………..of money? Experts say they aren’t.

Review: AIDA model of advertising, created in the (2) ……………..s.
AIDA = Attention, Interest, Desire, Action: advertising needs to
(3) ……………. these four points and to make consumers feel that they
absolutely (4) ……………..buy something.


USPs: A USP is like a ‘(5) …………….. something’ which makes and consumers
(6) ……………. to pay more for a product.
The marketing concept of USPs was developed in the (7) ……………..s.
Described by Rosser Reeves in his book (8) ‘…………….. in Advertising’