Understanding Psychology (10th Ed)

2. In the example of people checking their messages, what is the stimulus and what is 
the response?
3. What is the reinforcement that keeps the message-checking behavior strong? Is it 
positive or negative reinforcement? Is the behavior ever punished? How so?
4. If the message-checking behavior is so frequent that it becomes a problem, as 
Senator Cochran described, what strategies could be used to stop or control the 
behavior?
Epilogue
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C H A P T E R 7 
Memory 

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207
Key Concepts for Chapter 7 
What is memory?
●
Are there diff erent kinds 
of memory?
● 
What are the biological bases 
of memory? 
Why do we forget information?
●
What are 
the major memory impairments?
M O D U L E 2 0
M O D U L E 2 1
M O D U L E 2 2
The Foundations of Memory
Sensory Memory
Short-Term Memory
Working Memory
Long-Term Memory
Neuroscience in Your Life:
Experience, 
Memory, and the Brain
Applying Psychology in the 21st Century: 
In Pursuit of a Memory Eraser
Recalling Long-Term Memories
Retrieval Cues
Levels of Processing
Explicit and Implicit Memory
Flashbulb Memories
Constructive Processes in Memory: 
Rebuilding the Past