Understanding consumer online shopping behaviour from the perspective of transaction costs



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Decision support systems
44 (2), 544-564. 
Kim, E.Y. & Kim, Y.K., 2004. Predicting online purchase intentions for clothing products. 
European Journal of Marketing, 
38 (7), 883-897. 
Kim, H.W., Xu, Y. & Koh, J., 2004. A comparison of online trust building factors between 
potential customers and repeat customers. 
Journal of the Association for Information 
Systems, 
5 (10), 392-420. 
Kim, H. & Lennon, S.J., 2010. E-atmosphere, emotional, cognitive, and behavioral responses. 
Journal of Fashion Marketing and Management, 
14 (3), 412-428. 
Kim, J., Jin, B. & Swinney, J.L., 2009. The role of etail quality, e-satisfaction and e-trust in 
online loyalty development process. 
Journal of Retailing and Consumer services, 
16 
(4), 239-247. 
Kim, J. & Lennon, S.J., 2013. Effects of reputation and website quality on online consumers' 
emotion, perceived risk and purchase intention: Based on the stimulus-organism-
response model. 
Journal of Research in Interactive Marketing
7 (1), 33-56. 
Kim, J., Yang, K. & Kim, B.Y., 2013a. Online retailer reputation and consumer response: 
Examining cross cultural differences. 
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Management, 
41 (9), 688-705. 
Kim, J.B., 2012. An empirical study on consumer first purchase intention in online shopping: 
Integrating initial trust and tam. 
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12 (2), 125-150. 
Kim, M.J., Chung, N. & Lee, C.K., 2011. The effect of perceived trust on electronic 
commerce: Shopping online for tourism products and services in south korea. 
Tourism 
Management, 
32 (2), 256-265. 


382
Kim, M.J., Chung, N., Lee, C.K. & Kim, J.M., 2012a. Do loyalty groups differ in the role of 
trust in online tourism shopping? A process perspective. 
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Marketing, 
29 (4), 352-368. 
Kim, M.J., Lee, C.K. & Chung, N., 2013b. Investigating the role of trust and gender in online 
tourism shopping in south korea. 
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Kim, M.J., Lee, C.K., Chung, N. & Kim, W.G., 2014. Factors affecting online tourism group 
buying and the moderating role of loyalty. 
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of the online shopping process. 
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Kim, S. & Garrison, G., 2009. Investigating mobile wireless technology adoption: An 
extension of the technology acceptance model. 
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Kim, S.H. & Byramjee, F., 2014. Effects of risks on online consumers’ purchasing behavior: 
Are they risk-averse or risk-taking? 
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Kim, T.K., Lim, H.J. & Nah, J.H., 2013d. Analysis on fraud detection for internet service. 
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Kim, W., Di Benedetto, C.A. & Hunt, J.M., 2012b. Consumer innovativeness and 
consideration set as antecedents of the consumer decision process for highly 
globalized new products: A three-country empirical study. 
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of Marketing Science, 
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Kim, Y.G. & Li, G., 2009. Customer satisfaction with and loyalty towards online travel 
products: A transaction cost economics perspective. 
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825-846. 
Kim, Y.J., Njite, D. & Hancer, M., 2013e. Anticipated emotion in consumers’ intentions to 
select eco-friendly restaurants: Augmenting the theory of planned behavior. 

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