Учебное пособие Санкт-Петербург 2010

Exercise 2.1. Answer the following questions:

1. 
   What does the term «menu» mean?
   
2. 
   How are the decisions about the menu made?
   
3. 
   Why is planning of the menu important?
   
4. 
   What should the menu planner know?
   
5. 
   Why do staffs of institutional food services include dietitians?
   
6. 
   How foods are usually classified according to their nutritional values?
   
7. 
   In what way do these elements contribute to the health of the people? What is a calorie?
   
8. 
   Why should the modern menu planner be aware of calories?
   
9. 
   How do restaurants attract customers who watch their Weight?
   
10. 
    Why do foodservice establishments have to vary their menus?
    
11. 
    What is food appeal and why is it important?
    
12. 
    Who is generally responsible for menu planning?
    
13. 
    What is the normal procedure of menu planning?
    
14. 
    What dishes are usually decided on in the first place?
    
15. 
    What features may remain on the menu for a long time?
    
16. 
    What are the customary systems of pricing dishes?
    
17. 
    Why are restaurants with a la carte menu more expensive?
    
18. 
    Why do people think that restaurants make a large profit?
    
19. 
    What is overhead(s)?
    
20. 
    What do overheads include in the foodservice industry?
    
21. 
    How are direct costs calculated?
    
22. 
    Why do food costs vary?
    
23. 
    What is merchandising? Why is it important?
    
24. 
    Why is the printed menu a key factor in restaurant merchandising?
    
25. 
    How do restaurants make their printed menus attractive?
    
26. 
    What features are indications of an eating establishment?
    
27. 
    Why is word-of-mouth recommendation a very important means of merchandising?
    
28. 
    What happens if the food is disappointing for the customer?
    
29. 
    What other factors affect menu planning?
    
30. 
    How do customers make a choice?
    
31. 
    Why do customers ask for a copy of the menu?