Trends in tourism and travel industries

Chernobyl and Prypiat, Ukraine − Tourists visit this place to see the ruins of the nuclear disaster that took place on 26 Apr 1986.
Ground Zero, USA − It is The World Trade Centre site attracting tourists since the 9/11 attacks that took place in 2001.
Auschwitz, Poland − This dark site is famous for Nazi concentration camps with various rooms piled with thousands of pairs of glasses, shoes, and human hair. It displays the walls of the corridor exerting the lists of their victims' names and the dates of their death, and the house of the camp commandant.
Costa Concordia − On the coasts of Tuscany, Italy; the site of this wrecked ship attracted tourists for around two years.
2. The COVID-19 pandemic placed a focus on hygiene, safety, and local rather than international services, while also accelerating the use of contactless payments and remote working. Meanwhile, environmental concerns have added to the local-first approach of many customers, and have given rise to trends related to organic food and eco-travel.


1. Safety & Hygiene Tourism Trends
Whether it is airlines, cruises, hotels, restaurants or bars, since the outbreak of COVID, safety and hygiene standards have been absolutely paramount. With this in mind, there are a number of tourism trends that are related to this, such as increased cleaning, socially distanced seating, providing hand gel and enforcing masks in some settings.
This is also now a vital part of tourism marketing, with companies needing to make clear what their hygiene and safety policies are and what measures they are taking to keep customers safe. The threat of COVID has meant people are more reluctant to travel and visit tourism hot spots, so they will need to be persuaded that it is safe
2. Shift From International to Local
The various travel restrictions and the reluctance of many people to travel abroad has meant many in the tourism industry are having to focus on local customers, rather than international ones. This does not mean giving up on international travellers entirely, but it is likely to require a change in your core marketing strategies.
With hotels, it could be best to highlight the kinds of facilities that may appeal to the local market, such as your restaurant, your gym facilities, your Wi-Fi and even the fact that your hotel rooms are ideal for remote work. Airlines and tourism management companies may also need to shift gears and prioritise domestic tourists.
It is worth remembering that local customers are less likely to cancel too, as they will only have to pay attention to local restrictions and are not as likely to have to quarantine after their visit.