WITH THE LAUNCH OF THE SPRING/SUMMER 2017 COLLECTION
For the third consecutive year, TOUS returns to BASELWORLD ready to recapture the hearts and minds of the watch and jewelry industry with its successful jewelry concept as an accessible luxury good
At Baselworld, TOUS will introduce its spring-summer 2017 collection, Bonjour Señorita
Manresa, February xx, 2017-. Once again, TOUS returns to Baselworld, the world’s premier watch and jewelry show, held in the Swiss city of Basel from March 23rd to 30th. This year, TOUS will be presenting its new collection at a stand whose larger size and more strategic location reflect the brand’s plan to grow and expand through various channels, part of which includes the development of retail locations and points of sale designed to accommodate its positioning as an accessible luxury jewelry brand.
TOUS will take the opportunity to launch its brand new collection for the season: Bonjour Señorita, a story of hope and passion that invites us to explore and reflect on our experiences in order to ultimately find ourselves. The collection presents an irresistible array of pieces full of personality that instantly transport us to the colorful streets of Havana with a nod to the classic Parisian chic so admired and coveted by women all over the world. Rings, necklaces, bracelets, brooches, and earrings lay the path towards a multicolor summer adorned with titanium, topaz, pearls, and synthetic gemstones, complemented by the stunning mix & match effect offered by unique medallions. The architecture, nature, and people of Cuba serve as the inspiration behind the second part of the collection.
The presentation is yet another winning example of the many pieces that the brand offers through each collection, always featuring its signature bear and maintaining the universal values shared by people all over the world: tenderness, fun, and the youthful spirit. The proof lies in the warm reception of TOUS designs at over 500 stores located all over the world, in more than 50 countries on all five continents.
The glocal vision of the brand’s strategy (think global, act local) is reflected at all levels of production, from image design to the selection of brand ambassadors, like Gwyneth Paltrow, whose contract with TOUS was recently renewed for another two years. TOUS, a family company that took on a distinctive approach to the traditional jewelry sector, has achieved international renown for its innovative style based on the jewelry-fashion concept. Its willful reliance on creativity, design, and innovation carefully rendered by artists who fuse traditional craftsmanship with cutting-edge techniques have altogether allowed the firm to develop products to suit a distinctive and utterly unique lifestyle.
Originally founded in 1920, Tous reinvented itself under the leadership and creative vision of Rosa Oriol and Salvador Tous, emerging as a distinctive brand whose innovative pieces have transcended the traditional jewelry market. Over the years, TOUS has positioned itself as a lifestyle jewelry brand, with its line of handbags, fragrances, watches, sunglasses, and other fine accessories, fulfilling its commitment to producing truly accessible luxury goods.
With a presence on all 5 continents, and with over 500 stores in cities like Barcelona, Madrid, New York, Shanghai, Tokyo, Moscow, Mexico City, and Dubai, TOUS has established itself as a global brand. In 2015, the company generated 368 million Euros in sales revenues, marking an 18% increase over the previous year.