Tourists’ Experiences with Smart Tourism Technology at Smart Destinations and Their Behavior Intentions



Download 221,77 Kb.
Pdf ko'rish
bet3/17
Sana06.02.2022
Hajmi221,77 Kb.
#434225
1   2   3   4   5   6   7   8   9   ...   17
Theoretical Background
The concept of smartness originates in the 1990s and has 
since been drawing attention from people (Hollands 2008, 
2015). The smartness of a city relates to the embedment of 
ICTs. A smart city is defined as a city that integrates the city’s 
sources with ICTs (i.e., artificial intelligence, cloud comput-
ing, IoTs, and mobile communications) (X. Wang et al. 
2016). As cities adopt diverse technologies to enhance the 
quality of residents’ life, tourism destinations also begin to 
embrace technologies in order to enhance not only tourists’ 
travel experience but also destination competitiveness, 
thereby giving rise to the concept of smart tourism destina-
tions (Buhalis and Amaranggana 2014). In essence, smart 
cities or smart tourism destinations aim to elevate the com-
petitiveness of a place and improve the quality of life for all 
stakeholders including residents and tourists (Boes, Buhalis, 
and Inversini 2016).
Smart Tourism Technologies (STTs)
Smart destinations integrate technologies into their tourism 
resources and use the technologies as a marketing platform 
(Buhalis and Foerste 2015; Pan et al. 2011). In general, STTs 
refer to both general and specific applications that can 
enhance tourists’ experiences as well as generate added val-
ues (Neuhofer, Buhalis, and Ladkin 2015). Examples of STTs 
include ubiquitous computing and Internet of Things (IoT), 
cloud computing, ubiquitous connectivity through Wi-Fi, 
near field communication (NFC), and radio-frequency identi-
fication (RFID), sensors, smartphones, mobile connected 
devices, beacons, virtual reality (VR), augmented reality 
(AR), mobile apps, integrated payment methods, smart cards, 
and social networks sites, etc. (Gretzel et al. 2015; Huang 
et al. 2017; D. Wang, Li, and Li 2013). In order to measure the 
effectiveness of STTs in destinations, researchers (e.g., Huang 
et al. 2017; Lee et al. 2018; No and Kim 2015) have catego-
rized STTs by four unique attributes such as accessibility, 
informativeness, interactivity, and personalization. Building 
on these studies, this study additionally examines the role of 
security/privacy in technology-mediated tourism destinations 
in a sense that the use of STTs in smart tourism destinations is 
fully dependent on the level of protection of tourists’ privacy 
and their perceptions of security for transactions that require 
sharing digital information (No and Kim 2015).
Adopting these key STT attributes, this study identifies 
the most influential STT attributes that affect tourists’ mem-
orable experience in smart tourism destinations, their satis-
faction, and future behavioral (i.e., revisit) intentions. The 
first attribute, accessibility, refers to how easily an individual 
can access and use the information offered at the destination 
by using different types of STTs. High levels of accessibility 
of STTs contribute to perceived ease of use, because tourists 
can use more information and enhance their memorable 
travel experience as well as satisfaction with the destination 
(Huang et al. 2017; Tussyadiah and Fesenmaier 2007, 2009). 
Accessibility can be an enabler for cocreating experiences, 
becoming a significant predictor of memorable tourism 
experience (Tussyadiah and Fesenmaier 2009).
Informativeness refers to a composite of the quality and 
trustworthiness of information provided by STTs at tourism 
destinations (Huang et al. 2017; No and Kim 2015). Because 
of the intangible nature of tourism, information quality and 
credibility are critical factors that can affect tourists’ overall 
experience at the destination. W. G. Kim, Lee, and Hiemstra 
(2004) state that there is a significant relationship between 
informativeness and tourists’ perceptions of the destination. In 
a study of social media by Chung and Koo (2015), information 
reliability is a key predictor of the value of social media in 
tourists’ information search (Chung and Koo 2015). Utilizing 
STTs (e.g., augmented reality or virtual reality) at smart tour-
ism destinations, tourists can easily appreciate the depth and 
scope of information for their tourism activities. Obtaining 
such rich information helps them be motivated and stimulated 
to enrich their travel experience at smart tourism destinations.
The interactivity of STTs is defined as reciprocal commu-
nications among stakeholders (Alba et al. 1997). Interactivity 
promotes bilateral interactions between stakeholders when 



Download 221,77 Kb.

Do'stlaringiz bilan baham:
1   2   3   4   5   6   7   8   9   ...   17




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish