Tourism, Security and Safety From Theory to Practice

Review Questions
1. Explain the recent upsurge in the significance of government travel advisories as a
factor impacting on tourism to SE Asia and its broader implications for global
tourism.
2. PATA’s Project Phoenix represented a new approach to regional restoration market-
ing in SE Asia. Assess its success as a strategy and identify the key elements incor-
porated in the campaign.
3. In what ways has media coverage impacted the perception of tourism destinations
since the development of global media broadcasting through networks such as
CNN.
4. Analyze and compare the effectiveness of the three campaigns examined in this
chapter: Singapore Roars, the Bali recovery program, and WOW Philippines.
5. To what extent to you attribute the reconstitution of ASEAN Tourism Marketing as
a reactive measure to tourism crisis or a proactive approach to recovery?
6. How does the marketing recovery campaign in SE Asia compare to other recovery
campaigns in the world, such as the US recovery campaign post–September 11,
Turkish recovery after the Izmit earthquake, Britain post–foot and mouth outbreak,
Sri Lanka post–civil war or others.
7. If you were a destination marketer in SE Asia how would you have approached the
management of SARS and the Bali bombing? Are there approaches you would use
that would be different from those undertaken in the case studies?
References
Association of South East Asian Nations. (2002, November 4). 
Agreements on Tourism,
Phnom Penh. www.aseansec.org.
Badan Pusat Statistik (BPS-Statistics) Indonesia. (2004). http://www.bps.go.id/
sector/tourism/tables.shtml.
Bailey, M. (2001). 
China Outbound Market Report
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Chuck, Y. G., and Lurie, M. (2001). 
The Story of the Pacific Asia Travel Association
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San Francisco: PATA, pp. 250–253.
Beirman, D. (2003). 
Restoring Tourism Destinations in Crisis
. Sydney: Allen & Unwin,
pp. 245–264.
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Henderson, J. C. (2003). Terrorism and tourism. Managing the consequences of the Bali
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Henderson, J. C. (2003a). Managing a health related crisis: SARS in Singapore.
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Koldowski, J. (2003). Inbound story. Strategic intelligence group. 
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Sawyer, M. M. (2003). Flight of the Phoenix. 
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