Toshkent davlat iqtisodiyot untversiteti m. S. Qosimova, M. A. Yusupov

Part XI. Sale policy.................................................................................................................I l l
11.1. Characteristics of goods delivery system and their structure........................................111
11.2. Retail sale, wholesale, choosing the middleman and the factors forming the selling
 
system.......................................................................................................................................... 116
11.3. New types and methods of selling................................................................................... 121
Brief conclusions........................................................................................................................ 123
Questions for control & discussion......................................................................................... 124
Main literature.................................................................................................................... ...... 124
Part XII. Communication policy............................................................................................ 125
12.1. The concept o f forming demand and sale stimulation..................................................125
12.2. Methods of influencing to the buyers and sellers.......................................................... 130
12.3. The concept, core and purposes of communication policy.......................................... 132
12.4. The complex of marketing communication and the role of advertising in it...................136
Brief conclusions.........................................................................................................................139
Questions for control & discussion........................................................................................... 140