Toshkent davlat iqtisodiyot untversiteti m. S. Qosimova, M. A. Yusupov

1.3. The conception of marketing theory and its evolution.....................................................14
1.4. Composition of marketing elements and the concept of marketing-mix...................... 20
Brief conclusions.........................................................................................................................21
Questions for control & discussion......................................................................................... 22
Main literature.............................................................................................................................22
Part II. Marketing principles, goals, functions and types...................................................23
2.1.The main principles of marketing.....................................................................................23
2.2..Marketing functions and significance of its activity......................................................... 24
2.3. Marketing goals.................................................................................................................... 25
2.4. Condition of demand and marketing types according to its development....................28
Brief conclusions.........................................................................................................................31
Questions for control & discussion.......................................................................................... 31
Main literature............................................................................................................................31
Part III. Providing marketing activities with information...................................................32
3.1. Information is the base of marketing. Information system............................................. 32
3.2. Types of information and their classification................................................................... 35