Topics with sample answers

154 | 
P a g e
 
 
61. Large businesses have big budgets for marketing and promotion and as a 
result, people gravitate towards buying their products. 
 
What problems does this cause? 
 
What could be done to encourage people to buy local products? 
 
   
Thanks to globalization, multinational companies have entered the local markets. They have 
huge marketing budgets to promote their products and attract buyers. Unfortunately, the 
aggressive marketing tactics employed by big companies lead to the death of local shops. 
However, local store owners can counter this by improving the quality of their products and 
offering personalized services.  
  
Global business giants now have their outlets even in small villages. Since they offer huge 
discounts on most products, they can easily attract buyers. At first glance, this may seem 
beneficial for the customers but it is not. The presence of international retailers in the local 
market hurts local businesses and thus the local economy. For example, many local merchants 
have lost their livelihood because their products have no buyers. Instead of buying their 
handmade products, people now prefer to buy factory-made products that look more attractive. If 
local people lose their livelihood, eventually the purchasing power of the local community will 
decline.  
  
The only way for local businesses to compete with international giants is to offer personalized 
services. While it is true that local traders cannot offer the kind of discounts or offers that 
multinational giants offer, they know their customers better. It is also possible for them to 
understand the exact needs of their target group. This knowledge puts them in a better position to 
cater to the specific needs of their buyers. In addition to this, the local businessmen should try to 
improve the quality of their products. This is essential to ensure that their customers will return. 
The government also needs to intervene and prevent multinational giants from entering certain 
sectors.  
  
To conclude, when international companies woo local customers with great discounts and offers, 
the local economy suffers the most. However, local businessmen can overcome this threat by 
offering customized solutions to their buyers.  
  
  

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