To enlighten investors on the impact of these breakthroughs and the opportunities they should create, we began publishing Big Ideas in 2017. This annual research report seeks to highlight

$20,000
Smartphone-
Like Adoption
2030:
$1,700

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[1] ARK's AR & VR market size is an estimate of consumer-based software revenues.
Forecasts are inherently limited and cannot be relied upon.
Source: ARK Investment Management LLC based on data sourced from: ”O'Dea, Published by S., and Aug 20. “Smartphone Users Worldwide 2020.” 
Statista
, 20 Aug. 2020, 
www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/; Boland., Mike. “AR Advertising: $2.6 Billion by 2022.” 
AR Insider
, 6 Sept. 2018, arinsider.co/2018/09/04/ar-advertising-2-6-billion-by-
2022/. 
Platform.marketintelligence.spglobal.com, platform.marketintelligence.spglobal.com/web/client?auth=inherit; 
“Newzoo Global Mobile Market Report 2020: Free Version.” 
Newzoo
, 30 Sept. 2020, 
newzoo.com/insights/trend-reports/newzoo-global-mobile-market-report-2020-free-version/. 
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Virtual Worlds
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$5
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2020
2025
Revenue (Billions, USD)
Global AR & VR Market Size
1
VR Opportunity
AR Glassses
AR Smartphone
•
Based on our research, the global gaming 
market will increase at a 16% compound annual 
rate during the next five years, from $175 billion 
in 2020 to 
roughly $365 billion by 2025.
•
The AR & VR markets will grow at a 59% 
compound annual rate during the next five 
years, from $3 billion to $28 billion in 2025.
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2020
2025
Revenue (Billions, USD)
Global Gaming Market Size
Premium Spend
In-Game Spend