Ticket-3 What is negotiation and why is it important?

Use a pause for key takeaways. Want the audience to remember something specific? Say it slowly and leave a pause at the end. The silence will emphasize what you said and make it meaningful.

Make your core message sing. A call to action is the best way to wrap up your presentation with strength and impact. What do you want your audience to do next? Tony Robbins tells a great story at the end of this presentation, moving his audience emotionally towards change.

4. 
   What is the role of marketing in international trade?
   

International marketing may be defined as an activity related to the sale of goods and services of one country in the other, subject to the rules and regulations framed by the countries concerned.
In simple words, it refers to marketing activities and operations among the countries of the world following different political and economic systems.
International marketing is marketing abroad i.e., beyond the political boundaries of the country. International marketing brings countries closer due to economic needs and facilitates understanding and co-operation among them.
It is essentially a constructive economic and commercial activity which is useful and beneficial to all participating countries. International marketing act as an instrument of global growth and development.

What is International Marketing – Definitions Provided by Eminent Authors: Philip Kotler, J.B. Mckitterick, Hess and Cateora

International marketing, though it has certain distinct characteristics, is similar to domestic marketing in terms of certain technical attributes. Marketing can be concerned as an internal part of two processes, viz. technical and social. International marketing and Domestic marketing are identic.al, so far as technical process is concerned.
It includes non-human factors such as product, price, cost, brands etc. The basic principles regarding these variables are of universal applicability. But the social aspects of marketing are unique in any given stratum, because it involves human elements, namely, the behaviour pattern of customers and the given characteristics of a society, such as consumers attitude, values etc. It is obvious that marketing, to the extent it is visualized as a social process, will be different from domestic marketing.
Kotler has defined marketing as, “Marketing is the analysis, planning, implementation and control of programmes designed to bring about desired exchanges with target audiences for the purpose of mutual or personal gain. It relies heavily on the adoption and co­ordination of product, price, promotion and place for achieving effective response.”
There are two sets of variables in this definition. One is markets and other one is human needs and wants and a process or techniques to convert potential exchanges into realized exchanges. The techniques involved are more or less similar in both domestic and international marketing. But the variables involved are totally different in case of International Marketing.
International marketing can, therefore, be defined as, “marketing carried on across national boundaries.”
The International marketing is different from domestic marketing both in the way of exchange and needs and requirements of international buyers. Therefore the knowledge of and the ability to perceive basic pattern in consumer behaviour in different environments is a particularly vital element in the makeup of the international marketing.
The role of marketing manager becomes very important in this context. To work successfully in an international environment, the marketing manager must have the ability to seek to understand the environment and way of thinking regarding the consumers, competitors, suppliers or employees in the new country.