This Is Marketing: You Cant Be Seen Until You Learn to See

A Marketing Reading List 
(in no particular order)
There are a thousand books I’d love for you to read, but I’ve tried to
highlight books that are primarily focused around marketing, particularly
around the kind of marketing we’ve been discussing in this book.
Crossing the Chasm by Geoff Moore
The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson
My Life in Advertising and Scientific Advertising by Claude Hopkins
Ogilvy on Advertising by David Ogilvy
Adcreep by Mark Bartholomew
Who Do You Want Your Customers to Become? (A short modern classic by Michael Schrage.)
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce by Jackie
Huba and Ben McConnell
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications,
Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
Secrets of Closing the Sale (Zig Ziglar’s book is as much about marketing as sales.)
Positioning: The Battle for Your Mind by Jack Trout and Al Ries
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Tribes: We Need You to Lead Us by Seth Godin
All Marketers are Liars by Seth Godin (Of all my marketing-related books, this is the one that’s the
most on point.)
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping
Your Customers Do the Marketing for You (One more from me.)
Direct Mail Copy That Sells by Herschell Gordon Lewis (One of his many classic books on
copywriting.)
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by Scott Bedbury and Stephen Fenichell

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The Culting of Brands: Turn Your Customers into True Believers by Douglas Atkin (An overlooked
gem.)
Selling the Dream by Guy Kawasaki (His best book.)
The Four Steps to the Epiphany by Steve Blank (A startup book with essential marketing insight.)
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Marketing: A Love Story: How to Matter to Your Customers (Bernadette Jiwa is brilliant and I
recommend all her books.)
Syrup by Max Barry (The best marketing novel ever written.)
Free: The Future of a Radical Price by Chris Anderson
Rocket Surgery Made Easy by Steve Krug (A surprising book about testing.)
The Guerrilla Marketing Handbook by Jay Levinson and Seth Godin
The Regis Touch by Regis McKenna
New Rules for the New Economy by Kevin Kelly
Talking to Humans: Success Starts with Understanding Your Customers by Giff Constable (An
extended blog post about talking to customers.)
The Tom Peters Seminar: Crazy Times Call for Crazy Organizations by Tom Peters
The Pursuit of Wow! Every Person’s Guide to Topsy-Turvy Times by Tom Peters
Start with Why by Simon Sinek
The Experience Economy, Updated Edition by Joseph Pine and James Gilmore
Meaningful Work by Shawn Askinosie
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by
Fred Reichheld
Business Model Generation (On How to Build a Business That Matches the Marketing You Want to
Do) by Alexander Osterwalder and Yves Pigneur
The War of Art and Do the Work by Steve Pressfield (On why you might be having a hard time doing
what you know will work.)

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