Theme: Informative Leaflets, Brochures

Theme: Informative Leaflets, Brochures
A well-designed leaflet can contain a great deal of information. This information can supplement messages featured on posters and banners or through television and radio. Leaflets can be distribed by hand or by post.
In general, whether a leaflet, a slightly more bulky brochure, or a simple one-page flier, the key element in the design is the creative use of headlines, text design, and paper.
When a country has a standard paper and envelope size, there are likely to be a few standard pamphlet designs. By folding paper, the designer establishes the equivalent of separate or combined pages, each fold providing an imaginary break. In addition, folded paper enables the designer to establish a cover, or to lead the eye to a new piece of information. Complex information can be hidden until it is explained, and the reader can be guided sequentially through the necessary information.
The standard A4 page is often folded in a U or a Z shape. A standard A3 page can be folded in half and then treated like an A4 sheet. These provide remarkable versatility, and other more complex folds can be attempted. The Adobe web site gives a range of folding options for small pamphlets.
While creative folding can produce more interesting leaflets and even facilitate the flow of information, it does complicate the production process, requiring either special machinery or significant numbers of people. It will also increase the amount of time required for production before materials can be packaged and delivered. The educator will want to take these factors into consideration.
The advantage of using a single sheet in this way is obvious: it is light to distribute, relatively cheap and quick to produce, and comfortable to hold and read. It does not need binding or collating and can easily be done in an office, on a photocopy machine for small runs.
Fliers tend to be used to advertise events or places and are normally produced in large numbers; an A5 sheet may be appropriate and a simple offset printer can print two fliers on an A4 sheet.