Tesla is the biggest name in the sustainable automotive engineering field. Arguably, it is the first dedicated, luxury electric car manufacturer targeting the mass market at an affordable pricing. With the enigmatic and often controversial Elon Musk acting as its CEO the company has ambitions that for outstretch that of a typical car manufacturer.
INTRODUCTION
1856 - 1943
NIKOLO TESLA ILON MUSK
In February 2004, via a $6.5 million investment, X.com cofounder Ilon Musk became the largest shareholder of the company and its chairman.
The Tesla company’s name is a tribute to inventor and electrical engineer Nikolo Tesla
Tesla began production of its first car model, the Roadstersports car, in 2009
Tesla’s Organizational structure Tesla’s Advantages
They built a platform from the ground up as an EV. They rethought everything and this gives it a better Experience. Frunk no start buttom etc.
They have invested in superchargers. Huge plus.
Their software platform.
I just can’t see other car makers investing in a ground up platform that is good.
They still trying to figure out production that the other guys have worked out. (Tho they don’t have the platform yet )
Their interior could do some upgrading especially in their S and X. It does not yet have the quality of an Audi or BMW.
If they had an all electric BMW or Audi, it might sway people to get that instead.
I’m assuming that gas stations will begin to invest in charging stations. This might reduce the uniqueness of SC.
MARKETING
Tesla Inc. employs different marketing tools and strategies aimed at targeting the existing and potential customers. Its marketing communication tools involve the use of conventional and contemporary marketing platforms ranging from direct selling, international auto shows, service networks, social media marketing to use of word of mouth
MANAGMENT
Conclusion
In short! Tesla has many useful features for the world. Disadvantages are also found a bit. In our opinion, Tesla should launch production all over the world. Then it will be of great benefit to the world climate. All over the world, people have to drive electric cars. Then we will save the world for future generations. We all need to buy an electric car!
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