Approach to methodology Communicative language teaching approach is a key element.
ESP curriculum Approach to assessment
Authentic assessment is a key elements of this.
This is not a coursebook-based course.
This syllabus is based on a genre approach.
Target level: B2
ESP Syllabus plan (based on needs analysis)
Module number
Module title
Number of contact hours
1
First Impressions
2
Discussions and agreements
3
Energy
4
Marketing
5
Employment trends
6
Ethics
7
Finance
Total
Module 1. First impressions Introduction to the module
This module focuses on the development of communicative skills of business students in professional and non- professional situations. This module is covered in Year 1, semester 1
Aim of the module The aim of the module is to develop students’ general and professionally oriented communicative language competences in business English to enable them to communicate effectively in their academic and professional environments.
Objectives of module By the end of the module students will be able to -describe their university life and build networking with groupmates and friends from other medical universities abroad through social networking sites (e.g. LinkedIn, Facebook);
- listen and follow professional telephone conversations (e.g. while planning travelling);
- understand enough to keep the conversation going;
- select a suitable element from a readily available range of discourse functions;
- initiate discourse, take turn when appropriate, end conversation when they need;
- complete personal forms;
- write personal and professional e-mails/letters;
Materials and tasks LISTENING AND DISCUSSION – first impressions in presentations
Listening A Listen to a radio interviewwith Scott Duran,CEO of the US firm
Take notes and then answer these questions (1–8).
1 What type of company is Charters? ...........
2 Where is its main location? ...........
3 How long has the company been outperforming its rivals? ........... Scott outlines three main targets. What are they?
4 ................................................................................ .
5 ................................................................................ .
6 ................................................................................ .
7 What percentage of the company’ssales are currently outside the US? ...........
8 Where are the company’s best prospects for sales in ten years’time? ...........
Listen again and choose the best answer, a, b or c, to these questions(9–15).
9 Scott believes it is important for the company to …
a) restructure its organisation.
b) increase productivity.
c) keep looking for ways to improve.
10 Why is dialogue with customers important for Charters?
a) To involve them in developing new products.
b) To be able to deal more effectively with their problems.
c) To improve services.
11 What will happen when old plants are closed?
a) Many people will be made redundant.
b) Most workers will have left before the closures.
c) All workers will be transferred to other jobs within the company.
12 What reason does Scott give for building plants in Asia?
a) Manufacturing in the UK is in decline.
b) Production costs are lower in Asia
READING AND LANGUAGE – how to make first good impression, networking and socializing, reading the text “It’s not what you know”, learning networking strategies
BUSINESS SKILLS – networking, working in pairs, working out strategies and behavioural model for different cultures
WRITING - formal and informal register, learning how to write a formal e-mail (structure and useful language)
CASE STUDY – “Movers and Shakers”, holding a meeting and writing a formal invitation, networking with future business partners, promoting your ideas, writing a formal letter.
Internet Resources
1. MacMillan Online Dictionary URL: https://www.macmillandictionary.com/
2. Merriam-Webster Online Dictionary URL: https://www.merriam-webster.com/
3. Online Dictionary and Thesaurus “Dictionary.Com. Thesaurus.Com” URL: https://www.thesaurus.com/ 4. British National Corpus URL: http://www.natcorp.ox.ac.uk/
5. Corpus of Contemporary American English URL: https://corpus.byu.edu/COCA
METHODS OF INSTRUCTION
Classroom activities are practical sessions which unclude the following educational technologies for individual working:
- oral report, - presentation,
- research; group working:
- case study,
- presentation,
- debates,
- research,
- discussion
