The Syllabus for esp students in business field Prepared by the First year master Student, Murtazakulov Odiljon, 2023 Introduction

Writing
You represent a firm of market research consultants which is proposing to carry out research into mobile phone use in Africa for a mobile phone producer (the client company). Look at the informal notes below and draw up the first part of a proposal in three paragraphs, with subheadings as shown. You do not need to specify details such as costs and deadlines for the work. You should write 200–250 words.
Background
Growing mobile use in Africa.
Reasons: 1) limited phone networks (many have no access to landlines);
2) more local businesses in some areas;
3) more people with income to buy phones. Client requests analysis of each country ®develop strategic marketing plan
Aims
Client needs: • clear understanding of African market + factors influencing demand; • forecast for next 5 years; • which countries most important? – compile database for each.
Methods
Collect quantitative + qualitative data – establish current patterns, future trends.
Use several different analysis techniques ® draw up profile of existing users, how they use phones. Provide basis for strategic model – help client develop marketing plans, target potential users.

Lesson plan 1

LESSON TITLE	Module 2 Training lesson: Discussions and agreements
Length	90 min
Objectives	Language objectives: To improve vocabulary, learn the use of parts of speech, Use of modal verbs use of prepositions and adjectives, improve listening skills and speaking skills by interaction, help students write dialogues	Content objectives: help students write dialogues, define words in the contexts, learn sample and related ways of holding negotiations
Skills practiced	Collaboration: working in pairs and small groups; Creative thinking: creating a short and eye-catching advertisement; Note taking: taking vital notes while listening teacher’s presentation about Modal verbs; Evaluating peer learning: assessing each other’s work and prove feedback; Content-related words (vocabulary):
Teaching aids	Teacher materials  Laptop;  Handouts;  Power point presentation;		Student materials  Mobile phone;  Laptop;  Handouts;  Markers;
Anticipated problems and solutions	If teacher has some difficulties sharing materials through laptop, telegram group or channel are used.		In writing tasks, if they have problems with writing answers of tasks on the screen, they can use chat box of zoom, or telegram group;
Assessment methods	 Formative assessment – peer assessment, teacher feedback, self-assessment;
Lesson Procedure