The Role of Information Technology in Business Success P. R. Subramanian


Information technology can help through



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Information technology can help through
• 
Communication
• Inventory management
• 
Management Information Systems
• 
Customer Relationship Management
1. Communication
In the business world, communication plays an important role in maintaining the relationship 
between employees, suppliers, and customers. Therefore, the use of IT we can simplify the way to 
communicate through e-mail, video chat rooms or social networking site.
2. Inventory Management
Organizations need to maintain enough stock to meet demand without investing in more than they 
require. Inventory management systems identify the quantity of each item a company maintains, 
an order of additional stock by using a way of inventory management. It is become more important 
because organization needs to maintain enough stock to meet customer demand. By using in IT 
in inventory management, it also will helps in track quantity of each item a company maintains, 
triggering when it comes to managing inventory.
3. Management Information Systems
Information data is very important for an organization and a valuable resource requirement 
for safe and effective care. Data used is as part of a strategic plan for achieving the purpose and 


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mission. Then, the company should use the management information system (MIS) to enable the 
company to track sales data, expenditure and productivity as well as information to track profits 
from time to time, maximizing return on investment and recognize areas of improvement.
4. Customer Relationship Management
Companies are using IT to improving the way of design and manage the customer relationship. 
Customer Relationship Management (CRM) systems capture every relation a company has with a 
customer so that a more experience gain is possible. If a customer makes a call to centre and report 
an issue, the customer relation officer will be able to see what the customer has purchased, view 
shipping information, call up the training manual for that item and effectively respond to the issue.

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