The Righteous Mind: Why Good People Are Divided by Politics and Religion

members  of  a  larger  group.  Transformational  leaders  do

this  by  modeling  collective  commitment  (e.g.,  through

self-sacri ce  and  the  use  of  “we”  rather  than  “I”),

emphasizing  the  similarity  of  group  members,  and

reinforcing collective goals, shared values, and common

interests.

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In  other  words,  transformational  leaders  understand  (at  least

implicitly)  that  human  beings  have  a  dual  nature.  They  set  up

organizations that engage, to some degree, the higher level of that

nature.  Good  leaders  create  good  followers,  but  followership  in  a

hivish organization is better described as membership.