The Retail Promotion Mix What is promotion? The Retail Promotion Mix



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P Advertising and promotion

Advertising strategy

  • If you want your customers to choose your product over your competitors’ product, then you are required to reach your customers in the right way and create awareness about your product. You need the right advertising strategy to make your customers aware of the presence of your product and what it has to offer. An advertising strategy plays a vital role in boosting your sales by convincing your customers to buy your product.

What is Advertising strategy?

  • Advertising is a method of promoting your product or service. The purpose of advertising is to reach people who are willing to pay to buy your product and service. And a strategy is a step by step plan to persuade your customers to choose your product and service over the product or services of your competitors.

Adversting glossary

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