Requirements for the Acquisition of Credit Points:
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Presence at at least half of the lectures.
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Acquaintance with the planning and organization of work in a large culture organization or a public relations institution of Latvia which is analyzed in a written paper.
Literature:
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Почепцов,ГПР или как управлять общественным мнением Москва:1998
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Зверинцев А Коммуникационный менеджмент Рабочая книга менеджераPСанкт-Петербург 1997
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Excellence in Public Relations and Communication Management. Edited by James Grunig. Lawrence Erlbaum Associates Publishers. Hilsdale, New Jersey, Hove and London, 1992.
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Newsom, D.,VanSlyke Turk, J., Kruckenberg, D. This is PR. The realities of Public Relations. 6th Edition. Wadsworth Publishing Company, Belmont etc., 1996.
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Wilcox, D. L., Ault, Ph. H., Agee, W. K. Public Relations: strategies and Tactics. 3rd Edition. Harper Cllins Publishers, New York:1992.
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Avenarius, H. Public Relations: die Grundform der gesellschaftlichen Kommunikation. Darmstadt: 1995.
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Kocher, A., Birchmeier, E. Public Relations? Public Relations! Konzepte, Instrumente und Beispiele fur erfolgreiche Unternehmens kommunikation. 2. unveranderte Auflage, 1995.
The Name of the Course: Introduction into computer science
The Scope of the Course: 32 academic hours (11 hours of lectures, 21 practical class).
2 credit points. The form of assessment – a test.
The Author of the Course: Ass. Prof. Silva Seņkāne, Dr.soc.
Preconditions for the Acquisition of the Course: The fundamentals of computer science as part of the programme of secondary school.
The Contents of the Course: The course ensures that the students acquire/revise the basic notions of computer science and use their skills of working with IBM compatible computers freely. The course gives knowledge about the structure of a computer and its parts as well as its software. The course also provides an overview and teaches basic skills for working in the environment of Windows 95 with programmes like Word, Excel, Access and Internet Explorer. The students will develop their skills for further independent use of the computer.
The aim of the course is to provide the students with a computer as a practical tool for their studies.
Thematic Planning:
Theme |
Week
|
Type of Classes and Hours
| -
The basic notions and the history of PC.
|
1.
|
L2
| -
Hardware:
The system unit: CPU, the electronic memory RAM, the magnetic memory of ROM. Disk devices, the hard disk, HDD, floppy disks, FDD.
The display, the keyboard, the printer, the mouse, the scanner and other peripheral devices. The local network.
-
Software:
Operating systems, system utilities, programming languages.
Application programmes: text editors, electronic tables, data bases, viruses and others.
|
2.
|
L2
| -
The practical work with an IBM PC:
turning on, reaction to an operation, turning off.
|
3.
|
P2
| -
Windows 95:
Basic notions, Windows Explorer, WordPad, Paint
|
4.
|
L1,P1
| -
Word 6.0 and 7.0:
The WORD environment, work with the excerpts of a text, text formatting, tables, insertion, tools.
|
5.,6.,7.,8.
|
L2,P6
| -
Excel 5.0 and 7.0:
Introduction to the EXCEL environment, work with the areas of a table, table formatting, table calculation, creation of charts, functions, lists, help and tips.
|
9.,10.,11.
|
L2,P4
| -
Access 7.0:
Tables, templates, orders, accounting.
|
12.,13.,
14.
|
L2,P4
| -
The INTERNET
|
15. 16.
|
P4
|
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